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05 Dec 7 for producing a successful thought leadership video series   

Uncategorized | admin

The advent of TED Talks has spawned a whole new category of video called “thought leadership videos.”  In our opinion, the best thought-leadership videos are truly informative, elevate your audience’s thinking about the topic, and incorporates good storytelling.  And of course, the natural outcome of creating stimulating video content is that it can be a great way to build a positive association with your company and loyalty to your product.         It’s our hope is that this blog will guide you through some best practices for creating successful thought leadership videos.   Cast the right people! How are they on…

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07 Aug Studio B Wins a Telly Award!

Production | admin

 We’re happy to announce, Studio B has won a Telly Award for our Pac-12 Dish Network spot! Dish Network and Pac-12, were a dream to work with–they allowed us to take the reigns with the creative and turn this broadcast spot into something really fun. We wrote a post all about the crazy shoot day with behind the scenes photos. Check it out, here. The Telly Awards was created “to honor excellence” in commercial, web, and social videos. We’re so grateful to have our work so well received and we’re especially grateful to everyone who helped make this video happen!

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22 Nov What Makes a Good Social Video Strategy?

Uncategorized, Production, Marketing | admin

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Nov Learnings From an Educational Video Training Series

Uncategorized | admin

As a creative agency, producing educational and training videos certainly aren’t the sexiest work we do, but there’s an art to doing it well and we’re happy to share our experience. This year we’ve had the good fortune of producing a series for Marketo, a marketing automation software company. The software helps marketers master the art and science of digital marketing to engage both current and prospective customers. This was the first time Marketo had attempted video training on this scale and they were happy to report that their efforts had been paying off. Studio B Films has produced a…

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31 Oct Chris Kelly Joins Studio B Films

Uncategorized | Lauren

As Studio B continues expanding, we are excited to welcome Creative Director, Chris Kelly, to the team. Chris joins Studio B Films after eight years on the Apple creative team. With over 15 years of experience in film, video, and motion graphics, he has dedicated his career to understanding how to best communicate a brand’s message through storytelling. Curious about the man behind the ideas? Here’s our short interview with the creative mastermind! Q: What inspired you to dive into the world of filmmaking and design? As a kid, I was always creating art in some form or another. From…

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17 Oct Back to the 70’s with Studio B Films and Caseology – Creating a Social Media Sizzle Video in Two Weeks.

Uncategorized | Lauren

Studio B and Caseology took advantage of the Bay Area heat wave and threw the grooviest pool party in town! Here is how we brought back the 70’s, Studio B style. Typically, our projects have a six to eight week turnaround. For us, this includes a concept and script preparation phase, during which we take a week to come up with concepts and, once we land on an approach, we take another couple of weeks to refine the script. Once that phase is completed, we usually take another week or two for casting, location scouting, hiring crew, and working with…

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