Video production companies have seen a huge evolution over the last 20 years. When Studio B Films first established itself as a video production company in the San Francisco Bay Area, there were a lot fewer creative agencies, and almost all the work we did...
So, you have decided to integrate video into your company’s marketing mix. Great! Now what? The process of defining the scope of work involves first selecting the right approach, second writing a creative brief, and third, working out a production schedule in collaboration with your video...
Like every other aspect of our lives, COVID-19 transformed video production marketing in 2020, and we believe these changes will continue in 2021 even once COVID is no longer a factor. As a video production company that provides creative services, perhaps we are biased, but we...
The growing influence of social media over the last decade has led many companies to embrace video marketing as an integral ingredient in publicizing the products and services they offer. But not as many have taken advantage of the medium’s power in telling their brand...
Video marketing offers the perfect medium for promoting the technology, capabilities, and efficiencies software-as-a-service (SaaS) companies can deliver. Whether you want to demonstrate your app’s functionality or show the power of your cloud-based platform, professional marketing video production can harness motion, audio, and graphics to...
We have all heard that satisfied customers whisper about their experiences to a few friends while unhappy customers shout their dissatisfaction from the mountaintops. What if you could flip those proportions so your target audience could learn how your services have helped businesses just like...
Since 2011, the StartUp Health Festival has gathered thousands of CEOs, investors, world leaders, and entrepreneurs to focus on solving the world's biggest health challenges. Think of StartUp Health as a VC fund that nurtures entrepreneurs so that they can scale and ultimately achieve their...
Every successful video marketing project starts with a creative brief. And every tip we’ve provided in this article is essentially a form of preparation you’ll want to complete before you begin shooting. Making sure that you have a clear path forward from the very beginning...
Why Video Should Be An Essential Component of Your Content Marketing Strategy Video has long been an effective and powerful component of marketing strategies. But as technology continues to advance and people watch video from their computers, tablets and smartphones, it has emerged as one...
1. Develop a Creative Brief Before You BeginNo one understands your product better than you. It’s important that you can clearly explain your customers’ pain points (and how you solve them) to your production agency so they can convey it in the video. Your creative...
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