20 Mar 5 Tips to Produce a Successful Explainer Video
Uncategorized | Lauren1. Develop a Creative Brief Before You Begin No one understands your product better than you. It’s important that you can clearly explain your customers’ pain points (and how you solve them) to your production agency so they can convey it in the video. Your creative brief will explain this to your agency by answering these three questions: Who is your audience? Every audience is different, so answering this will help your production agency define the video style that’ll resonate most strongly with yours. knowing your audience will help you determine the tone and how best to speak to…
