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09 Apr 8 Reasons Video Should Be An Essential Component of Your Content Marketing Strategy

Why Video Should Be An Essential Component of Your Content Marketing Strategy Video has long been an effective and powerful component of marketing strategies. But as technology continues to advance and people watch video from their computers, tablets and smartphones, it has emerged as one of the most important tools you can have in your marketing arsenal. In fact, according to Forbes, in the U.S. alone, digital video marketing is a $135 billion industry! Video marketing provides an opportunity to engage potential customers in a matter of seconds, across all of your platforms, including social media, website, blogs, and email…

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20 Mar 5 Tips to Produce a Successful Explainer Video

  1. Develop a Creative Brief Before You Begin No one understands your product better than you. It’s important that you can clearly explain your customers’ pain points (and how you solve them) to your production agency so they can convey it in the video. Your creative brief will explain this to your agency by answering these three questions: Who is your audience? Every audience is different, so answering this will help your production agency define the video style that’ll resonate most strongly with yours. knowing your audience will help you determine the tone and how best to speak to…

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05 Dec 7 Steps To Produce A Successful Thought Leadership Video Series

The advent of TED Talks has spawned a whole new category of video called “thought leadership videos.”  In our opinion, the best thought-leadership videos are truly informative, elevate your audience’s thinking about the topic, and incorporates good storytelling.  And of course, the natural outcome of creating stimulating video content is that it can be a great way to build a positive association with your company and loyalty to your product.         It’s our hope is that this blog will guide you through some best practices for creating successful thought leadership videos.   Cast the right people! How are they on…

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07 Aug Studio B Wins a Telly Award!

 We’re happy to announce, Studio B has won a Telly Award for our Pac-12 Dish Network spot! Dish Network and Pac-12, were a dream to work with–they allowed us to take the reigns with the creative and turn this broadcast spot into something really fun. We wrote a post all about the crazy shoot day with behind the scenes photos. Check it out, here. The Telly Awards was created “to honor excellence” in commercial, web, and social videos. We’re so grateful to have our work so well received and we’re especially grateful to everyone who helped make this video happen!

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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Nov Learnings From an Educational Video Training Series

As a creative agency, producing educational and training videos certainly aren’t the sexiest work we do, but there’s an art to doing it well and we’re happy to share our experience. This year we’ve had the good fortune of producing a series for Marketo, a marketing automation software company. The software helps marketers master the art and science of digital marketing to engage both current and prospective customers. This was the first time Marketo had attempted video training on this scale and they were happy to report that their efforts had been paying off. Studio B Films has produced a…

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