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But what we all really want to hear before making a buying decision is other people’s experience with a product or service. We’re all impacted by the opinions of other people, even people we don’t know.
That’s why customer testimonial videos are one of the best ways to sell you and your product. Through the power of video testimonials, you can let your happy customers do the work for you, by simply telling everyone how much they love your product.
And it works! Consider the following statistics about the power of customer testimonial videos:
According to Hubspot, visual content is 40 times more likely to be shared than regular content.
According to Curata, customer testimonials rate in the top three most effective types of video content.
According to Wirebuzz, companies that use video marketing grow their year over year revenue 49% faster than companies that don’t.
Customer testimonial videos are powerful tools that allow your business to shine. Read on to hear more about Studio B’s video testimonial service and how we can help you harness the power of client testimonials.
—and that’s how we approach testimonial video production. We’ll work with your most enthusiastic, satisfied customers to help them share the story of what it’s like to work with you in a way that feels natural and personal.
We’ll help them share their pain points and highlight how your business provided a solution. They’ll tell the story of how your product or service solved their problems, saved them time, reduced their stress, and boosted their bottom line.
Our team will guide you through the entire process start to finish, from concepting, interviewing, and shooting, and all the way through post-production and launch. We’ll share a schedule with you that is approved at the outset, with clearly defined milestones along the way. Throughout the process we’ll keep storytelling at the forefront, making sure the information is compelling and keeps your viewers wanting to know more.
Product videos give your potential customer the opportunity to experience your product and see it in action. A well made product video offers you the chance to stand out from your competition. Below we have outlined some best practices to ensure your product videos are successful.
Your sales team will undoubtedly have a lot of great ideas about what features and benefits your customers will respond to in a product video release. These insights will help your marketing department write a successful creative brief that will in turn guide your video production company.
When Studio B works with companies to produce their testimonial stories, we recommend that you pre-interview your potential subjects, either over the phone or in person, to determine whether they are the right subjects to talk about how your product made a difference in their lives or businesses and what stories best illustrate the points you want to make. There is nothing wrong with coaching your subjects on how best to explain their problem, why they chose you, and how you delivered satisfaction. Avoid scripting their responses, however. You want your on-screen talent to appear natural and sing your virtues in their own words.
The result is a warm, authentic customer testimonial video that adds credibility to your marketing. As we like to say, it’s infinitely more powerful for your customers to brag about you than for you to brag about yourself.
We create visually rich, cinematic testimonial videos that are on point with your messaging. You can use them on your own website, on social media, at tradeshows and other events, to share among internal teams, or for sales calls.
Jhana provides top-notch training for leaders. Their goal is to help businesses create a more engaged, productive, and successful workforce.
Jhana was looking for a video production company to film a customer testimonial video that would highlight their work with one of their biggest clients—Orbitz. Studio B Films was happy to take on that challenge.
When Studio B produces a customer testimonial video, we start by learning as much as possible about the pain points our client’s customers are experiencing, and how our client helps them solve those issues. With Jhana, we conducted pre-interviews with selected Orbitz leaders to identify key messaging and the impact Jhana’s services had on their business. We outlined what the interviews would focus on and agreed on key messaging. This way we could ensure that the day of the interviews would run smoothly and the final product would be cohesive.
On the day of the shoot, we created a relaxed environment to bring out the best of our interviewees. We asked pointed questions, drew out the client stories, and made sure the conversation felt authentic.
The Orbitz customer testimonial video shows prospective customers the power of Jhana’s services, showcasing the actual tangible results from working with Jhana. The Orbitz sales team uses the video to generate leads, moving the needle on sales through the power of their satisfied customers’ stories.
