And you want it to shine through every time someone visits your website! When introducing your company to a new client or customer you have a big opportunity to make a positive and lasting impression.
Enter the branding video! Branded videos, also sometimes called company overview videos, offer an effective and creative way to communicate an overview of your company’s goals, culture, and product offering. Most importantly, brand videos are a compelling way to visually tell your unique story.
Wyzowl found that 81% of people have been convinced to buy a product or service by watching a brand’s video.
Wyzowl also found that 83% of consumers who watched a company’s brand video would then share it with their friends.
According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
Unbounce found that videos placed on landing pages have been shown to increase conversions by 80%.
While there are no hard and fast rules about branded company videos, a great one sticks to some general guidelines, in order to best engage leads.
The best way to create a truly outstanding company overview or brand video is to engage a creative agency that has a track record for producing them. A great video production company will work closely with you to fully understand your brand promise so you can create meaningful and emotional connections with your customers.
So what should you look for in a branded video production company? Most importantly, you want to engage a company that has experience and understands your brand and company mission.
The process for branded content video production should be a partnership between your team and the production company. The agency you choose should have open lines of communication with you, consistently getting your team’s feedback on their ideas and vision for the video. They should provide a proposal that clearly details how they’ll help you achieve your goals, their ideas and vision for the project, and clear deadlines and budget so everyone can track progress.
If you’re ready to create some stellar video content, Studio B is here to help! Contact us today to learn more about how we can help you create a company overview video that makes your business stand out from the crowd!
If you’d like to get a quote for a video, click here.
iTutorGroup came to Studio B to help them produce a company overview video introducing their brand to North America and an audience of investors, industry peers, and the media. While the company had developed a network of educators and a robust technology platform, the product itself was still in development, including use cases and target markets.
The question became how to tell a compelling and visually engaging story to drive awareness and excitement for iTutorGroup.
Studio B developed a brand video concept around a “day-in-the-life” of a family with multiple levels of engagement with the platform and its features and benefits. We employed beautifully designed 3D animation to engage and hook the viewer and convey the global nature of iTutor beyond the story of our “family.”
The result was a brand intro video that was local and personal, and at the same time global and highly technical.
iTutorGroup successfully launched in North America, gaining the traction needed to propel the brand toward its $2B pre-IPO valuation in 2018 and industry-leading position in the K-12 online education market.