Five Questions to Ask Before Making a Marketing Video

Five Questions to Ask Before Making a Marketing Video

June 5, 2023

Creating a marketing video is a powerful way to promote your brand, product or service. However, it's important to ensure that your video is effective and accomplishes your marketing goals. Here are five things to consider before creating your marketing video:

1. What is the goal of your video?

Before creating a marketing video, it's important to determine what you want to achieve with it. Do you want to increase brand awareness, generate leads, drive sales, or educate your audience about your product or service? Your video's goal will dictate the content, tone, and message of your video.

2. Who is your target audience?

Knowing your target audience is crucial when creating a marketing video. It's important to know what they're interested in, what problems they face, and what type of content they respond to. Tailor your video's messaging, tone and visuals to resonate with your target audience.

3. What is your key message?

Your video's key messaging should be clear, concise and impactful. It should communicate what sets your brand, product or service apart from competitors, and highlight the benefits of choosing your product or service. Keep in mind that viewers have short attention spans, so keep your message brief and to the point.

4. What type of video will work best?

There are different types of videos that you can create, including explainer videos, product demos, customer testimonials, and brand story videos, to name a few. Choose the type of video that aligns with your goals and messaging, and is likely to resonate with your target audience.

5. What is your distribution plan?

Creating a marketing video is only half the battle, getting it in front of your target audience is the other half. Determine how and where you plan to distribute your video, whether it's on social media, your website, email marketing campaigns, paid media, or other channels. Ensure that your video is optimized for each platform and that you have a clear plan for promoting it.

Creating an effective marketing video requires careful planning and execution. Considering the above questions will help you to create video that resonates with your target audience, communicates your key message and achieves your marketing goals.