18 Oct Studio B Films and iTutorGroup Wow the Crowd at TechCrunch Disrupt 2016
TechCrunch Disrupt 2016 made a big splash in the San Francisco Bay Area tech scene this September, with Studio B Film’s video being featured center stage.
Not your typical trade show, the event boasts being “the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators.” Speakers at the event included Salesforce CEO Marc Benioff, venture capitalist Marc Andreessen, and Golden State Warriors’ Stephen Curry.
Making a lasting impression among such prominent figures and exciting new technology can be a daunting challenge, which is why iTutorGroup turned to Studio B Films to help make their presence known on the showroom floor.
Already the global leader in EdTech for over a decade overseas, iTutorGroup chose TechCrunch Disrupt 2016 to introduce the company to an American audience of industry insiders, investors, and the media. With the largest space on the floor, they needed a way to draw attention, inform visitors about the company and create some positive buzz. We’d say our eye-popping 3D animated video featured on their massive 6 feet tall by 26 feet wide video wall did the trick!
At its core, all forms of marketing are a balance between providing information, entertainment, and style. It’s important for anyone considering the use of video to partner with a creative agency who understands your brand and target audience demographics in order to create an effective campaign that balances these factors.
Although this particular project provided a unique challenge, the team at Studio B Films was able to draw on our years of experience in the Silicon Valley and San Francisco Bay Area tech space as well as our knowledge of trade shows in order to produce effective marketing pieces that will be evergreen in iTutorGroup’s future campaigns.
Creating an effective brand presence is vital to any website or trade show and you don’t always need a screen the size of a killer whale to do it right!