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ServiceUp needed a standout hero video to anchor their PR launch and website refresh—fast. The catch? A limited budget and no time for traditional production. They wanted high-impact storytelling for two complex personas (fleet + insurance), with modern visuals and a smart, slightly irreverent tone.
Instead of shooting live-action, we built an entire world from scratch using AI.
We treated the project like a traditional commercial—storyboards, shot lists, compositing and motion graphics—but used AI at every stage to accelerate and enhance execution.
Every frame was crafted using custom-trained generative models. From the fleet yard to Maya’s chaotic claims desk, we used AI tools to design realistic environments and consistent characters.
AI Voiceover too:
The VO was generated using a natural-sounding AI voice that matched the brand’s confident, casual tone. No casting or studio time needed.
Turnaround: 4 weeks start-to-finish.
Cost Efficiency: Delivered a high-end look without a blockbuster budget.
Scalability: Built a model for future cutdowns, persona-specific edits, and cost-effective updates well into the future.
Impact: Client loved it. The video now anchors their PR campaign and homepage refresh.
Embracing AI as a part of a modern production workflow, Studio B Films was able to deliver a powerful brand video for ServiceUp that aligned with their budget constraints and timeline, while also pushing the boundaries of traditional video production techniques.
