Gazing at the cloud
Adobe’s launch of CS6 and The Creative Cloud represents a huge paradigm shift for their whole creative suite line. To celebrate this re-thinking of the creative process, they reached out to some incredible artists to develop imagery for each product and each Suite family. When they came to us to develop a stinger video to introduce The Creative Cloud and CS6, they brought along all of the stunning artist imagery and a wide open playground for us to visually tell the launch story and inspire the audience. Early on it became clear that this piece shouldn’t be like previous launch videos. We stripped out any demo or specific feature aspect of the show to make it conceptual and to really honor the artistry that went into the imagery and the products themselves. Special thanks to Devin Earthman and Michael Rigley for their stunning motion design and animation wizardry on the piece. And Johnny Random’s killer audio track brings it from subtle and understated to an explosive finale.
producer: Jane Selle Morgan
creative director: Aaron Barry
motion designers: Devin Earthman, Michael Rigley
music: Johnny Random