But what we all really want to hear before making a buying decision is other people’s experience with a product or service. We’re all impacted by the opinions of other people, even people we don’t know.
That’s why customer testimonial videos are one of the best ways to sell you and your product. Through the power of video testimonials, you can let your happy customers do the work for you, by simply telling everyone how much they love your product.
And it works! Consider the following statistics about the power of customer testimonial videos:
According to Hubspot, visual content is 40 times more likely to be shared than regular content.
—and that’s how we approach testimonial video production. We’ll work with your most enthusiastic, satisfied customers to help them share the story of what it’s like to work with you in a way that feels natural and personal.
We’ll help them share their pain points and highlight how your business provided a solution. They’ll tell the story of how your product or service solved their problems, saved them time, reduced their stress, and boosted their bottom line.
Our team will guide you through the entire process start to finish, from concepting, interviewing, and shooting, and all the way through post-production and launch. We’ll share a schedule with you that is approved at the outset, with clearly defined milestones along the way. Throughout the process we’ll keep storytelling at the forefront, making sure the information is compelling and keeps your viewers wanting to know more.
Customer testimonial videos help your prospective clients connect your product or service’s benefits to their particular needs. Seeing a satisfied customer explain how you helped them overcome a real-life problem, become more productive, or make more money, resonates with people in similar situations.
Coordinate with your sales team
Your sales team will be able to share a wealth of insights around which customers will make for the most compelling testimonial video, and what product features or services to highlight in a testimonial video. At Studio B Films we often partner with someone within both the marketing department and sales team to review story outlines and interview questions.
Pre-Interview testimonial video subjects
When Studio B works with companies to produce their testimonial stories, we recommend that you pre-interview your potential subjects, either over the phone or in person, to determine whether they are the right subjects to talk about how your product made a difference in their lives or businesses and what stories best illustrate the points you want to make. There is nothing wrong with coaching your subjects on how best to explain their problem, why they chose you, and how you delivered satisfaction. Avoid scripting their responses, however. You want your on-screen talent to appear natural and sing your virtues in their own words.
The result is a warm, authentic customer testimonial video that adds credibility to your marketing. As we like to say, it’s infinitely more powerful for your customers to brag about you than for you to brag about yourself.
We create visually rich, cinematic testimonial videos that are on point with your messaging. You can use them on your own website, on social media, at tradeshows and other events, to share among internal teams, or for sales calls.
Jhana provides top-notch training for leaders. Their goal is to help businesses create a more engaged, productive, and successful workforce.
Jhana was looking for a video production company to film a customer testimonial video that would highlight their work with one of their biggest clients—Orbitz. Studio B Films was happy to take on that challenge.
When Studio B produces a customer testimonial video, we start by learning as much as possible about the pain points our client’s customers are experiencing, and how our client helps them solve those issues. With Jhana, we conducted pre-interviews with selected Orbitz leaders to identify key messaging and the impact Jhana’s services had on their business. We outlined what the interviews would focus on and agreed on key messaging. This way we could ensure that the day of the interviews would run smoothly and the final product would be cohesive.
On the day of the shoot, we created a relaxed environment to bring out the best of our interviewees. We asked pointed questions, drew out the client stories, and made sure the conversation felt authentic.
The Orbitz customer testimonial video shows prospective customers the power of Jhana’s services, showcasing the actual tangible results from working with Jhana. The Orbitz sales team uses the video to generate leads, moving the needle on sales through the power of their satisfied customers’ stories.
Studio B Films Inc
2121 Bonar St
Berkeley, CA 94702