The Power of Client
Testimonial Videos

Any company can tell you how great their product or service is.

But what we all really want to hear before making a buying decision is other people’s experience with a product or service. We’re all impacted by the opinions of other people, even people we don’t know.

 

That’s why customer testimonial videos are one of the best ways to sell you and your product. Through the power of video testimonials, you can let your happy customers do the work for you, by simply telling everyone how much they love your product.

Real people telling real stories: that’s peer to peer marketing at its best.

And it works! Consider the following statistics about the power of customer testimonial videos:

According to Hubspot, visual content is 40 times more likely to be shared than regular content.

According to Curata, customer testimonials rate in the top three most effective types of video content.
According to Wirebuzz, companies that use video marketing grow their year over year revenue 49% faster than companies that don’t.

Studio B is Your Video Testimonial Company

Customer testimonial videos are powerful tools that allow your business to shine. Read on to hear more about Studio B’s video testimonial service and how we can help you harness the power of client testimonials.

We know how to make the best product videos

—and that’s how we approach testimonial video production. We’ll work with your most enthusiastic, satisfied customers to help them share the story of what it’s like to work with you in a way that feels natural and personal.

 

We’ll help them share their pain points and highlight how your business provided a solution. They’ll tell the story of how your product or service solved their problems, saved them time, reduced their stress, and boosted their bottom line.

Our team will guide you through the entire process

Our team will guide you through the entire process start to finish, from concepting, interviewing, and shooting, and all the way through post-production and launch. We’ll share a schedule with you that is approved at the outset, with clearly defined milestones along the way. Throughout the process we’ll keep storytelling at the forefront, making sure the information is compelling and keeps your viewers wanting to know more.

The result is a warm, authentic customer testimonial video that adds credibility to your marketing. As we like to say, it’s infinitely more powerful for your customers to brag about you than for you to brag about yourself.

We create visually rich, cinematic testimonial videos that are on point with your messaging. You can use them on your own website, on social media, at tradeshows and other events, to share among internal teams, or for sales calls.

Case Study

Jhana / Orbitz Testimonial Customer Story

Challenge

Jhana provides top-notch training for leaders. Their goal is to help businesses create a more engaged, productive, and successful workforce.

Jhana was looking for a video production company to film a customer testimonial video that would highlight their work with one of their biggest clients—Orbitz. Studio B Films was happy to take on that challenge.

Solution

When Studio B produces a customer testimonial video, we start by learning as much as possible about the pain points our client’s customers are experiencing, and how our client helps them solve those issues. With Jhana, we conducted pre-interviews with selected Orbitz leaders to identify key messaging and the impact Jhana’s services had on their business. We outlined what the interviews would focus on and agreed on key messaging. This way we could ensure that the day of the interviews would run smoothly and the final product would be cohesive.

 

On the day of the shoot, we created a relaxed environment to bring out the best of our interviewees. We asked pointed questions, drew out the client stories, and made sure the conversation felt authentic.

Impact

The Orbitz customer testimonial video shows prospective customers the power of Jhana’s services, showcasing the actual tangible results from working with Jhana. The Orbitz sales team uses the video to generate leads, moving the needle on sales through the power of their satisfied customers’ stories.

90% of customers report that product videos help them make purchasing decisions.

- Hubspot

Studio B Films Inc
2121 Bonar St
Berkeley, CA 94702

Phone: 510.848.6026
Fax: 510.255.5025