followed the yellow brick road this last month to see a wiz if ever there was – the wizards at Adobe
of course. They’re releasing a series of 7 new creative software applications
for touch tablets and mobile devices that all work under the same “cloud” system. Each one has its own unique purpose, but they are all seamlessly integrated to work with each other. Our team camped out at Adobe Headquarters, meeting with various product managers to produce a series of product launch pieces. Filming at Adobe’s offices in downtown SF is always a fun gig – beautiful architecture, sustainably farmed cafeteria food and gadgets everywhere. Armed with a nimble crew we sought out various locations within the Adobe building to produce 8 distinct looks that felt more like a home office and less like corporate headquarters. We think we pulled it off rather well all told – 8 different interviews, 7 demos, and 5 reenactments in 3 shooting days. Phew Toto! We’re not in Kansas anymore!
Here are just a couple examples of how we set each scene…