video marketing Tag

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06 Feb Videos in Email Newsletter Campaigns

Are you asking yourself, “Should I use videos in my email newsletters?” The answer is yes. Your logical next question might be “How do I embed videos in my email newsletters?” That question is a little harder to answer. Let’s get into the details. Why Should My Email Newsletters Include Video? Video is one of the best ways to connect with a customer. More and more marketers are beginning to realize just how powerful video campaigns can be. Studies have been done which show a steady increase over the last few years of video inclusion in emails. The exact numbers…

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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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28 Jan YouTube vs Vimeo: Which is Best for You?

Where to Host Your Videos Online When you need to host your videos online, there are two major choices: YouTube and Vimeo. Of course you’ve heard of YouTube- it’s by far the most massive video sharing network ever, with more than a billion unique hits per month– that’s 1/7th the population, or 14% of the entire world, every month. 4 billion hours of video are watched per month on YouTube- that’s nearly 5.5 million months, per month. Every single minute, 72 hours of video are uploaded to YouTube. It’s hard to even comprehend how much of a behemoth this Google-owned…

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09 Dec Should You Use YouTube for Marketing?

Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business. If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your…

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