Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business.
If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your potential customers search related terms, or even if they’re viewing competitor’s videos on YouTube, your videos will still be shown on the side- as long as you’ve used the correct tags and titles. Having videos on YouTube shows that your company is human, and it gives you another valuable space to interact with commenters and convert them into leads.
If you’re in B2B marketing, other businesses also appreciate YouTube videos. Even if they’re not subscribers to your video channels or company newsletters, they still have a good chance of seeing the videos you post online. Of course, these videos should also be embedded in your website. But YouTube is an easy way for people to see all of the videos you’ve uploaded without having to search around your various pages and emails. They can simply look in your channel library on YouTube and see each and every one.
Having links to your site from YouTube is also a great way to generate traffic to your business. Of course, this means you’ll have to have great videos, too. Nobody will be interested in a low-quality, made-at-home shaky webcam clip. But videos with high production values that are entertaining and creative are sure-fire wins, and could even turn into viral videos, which would drive your marketing efforts through the roof.
There are other websites that let you upload videos as well- sites like Vimeo, Blip.tv, and more. While there are definitely advantages to different websites, YouTube’s domination is clear. It’s the biggest video sharing center in the world by far, and with millions and millions of daily users, you can’t afford to not have your material uploaded there.
In conclusion, if you’re still asking, “Should I use YouTube for marketing?” the answer is a loud YES! And if you’re looking for great video content to upload to your new company YouTube account, look no further than Studio B Films. We create Grade A movies and videos that will have your customers lining up for your business. Contact us today!