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16 Feb Studio B partners with Adobe and Wired Magazine to showcase the new possibilities of a tablet magazine

The iPad was announced.  What next?  We are all thinking about applications for the tablet computer and new ways to consume media.  Well, that is exactly what Wired Magazine in partnership with Adobe has been working on in the last year.  A magazine created for the tablet computer. Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer.  The digital magazine uses Adobe AIR as its platform.  And it is striking! Unlike much web content, the March issue is designed by Wired’s talented print design team,…

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04 Dec Studio B shoots John Mayer’s New Augmented Reality Music Video

Studio B shot Grammy Award-winning musician John Mayer’s latest music video in Hollywood, CA. Mayer, who tweets, blogs and posts his own videos on his website, contacted Adobe about collaborating on a new Augmented Reality video for his newly released album, Battle Studies. Mayer wanted to make an innovative new video for his single, “Heartbreak Warfare” that was creative, new and interactive. The video continues Mayer’s desire to include his audience as part of his process. Here is how the video works: Adobe’s new Flash-based Augmented Reality software works in conjunction with your computer’s camera. To watch the video unfold,…

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04 Dec John Mayer in ProRes 4444 with the Panasonic HPX-3700 (P2 Varicam)

We recently got to do a shoot with Adobe for John Mayer’s latest music video. Since it was to be a greenscreen shoot and placed into a pretty high-profile piece we decided to pull out all the stops. The timing worked out pretty well because it coincided with Apple releasing the nee ProRes 4444 codec which would allow us to do a 444 capture on the fly and then key directly in After Effects without super-heavy files. So, we lugged our 8-core Mac Pro with the Kona3 card down to LA and installed two 1.5TB Seagate Barracuda drives (RAID 0…

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19 Oct Studio B partners with Adobe to prove that Flash works on the iPhone…

Myth hackers, Episode 1 What is the number one complaint of iPhone users?  Flash won’t run on it. Right? Wrong! Adobe teamed up with Studio B for a Mythbusters spoof to prove that Flash does indeed work on the iPhone.  The shoot included a blender, a steamroller and live explosions (unfortunately, many did not make the cut)!  Adobe kicked off MAX, their main event of the year with the video. We now have Flash on our iPhones and are ready for the next gig with pyrotechnics☺ Check it out:

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19 Oct Comedian Rex Navarrate celebrates 20 years of Stand-up with a New DVD produced by Studio B

Studio B has had the pleasure to work (and laugh with) the Filipino King of comedy, Rex Navarrete.  Rex decided to celebrate his 20-year anniversary in the business with a hilarious new DVD.  Studio B shot four live shows at the San Jose Improv in the end of August and are currently editing away.  The crew was laughing as hard during the fourth show as the first! The DVDs will be on sale by Thanksgiving.

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08 Oct John Mayer Augmented Reality Music video – “Heartbreak Warfare”

Studio B got to work with Adobe on another fantastic project for John Mayer’s next music video. We shot him performing his new single “Heartbreak Warfare” for an augmented reality piece that is built by the agency Blitz in LA. We’ll have more details to come once the project is released! In the meantime, here is the link to the Wired Magazine behind the scenes footage from the shoot.

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08 Oct Flash on the iPhone – Studio B and Adobe create MythHackers

Adobe brought Studio B in to create a Mythbusters spoof (Myth Hackers) to explore why the iPhone doesn’t run Adobe Flash. And then they unveiled (at the Adobe Max expo) a new option to use Flash for building stand-alone apps. We did actual explosions on set but mostly the faked ones made the cut. Check out the video here: Adobe Mythhackers.

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06 Aug Studio B produces Marty Neumeier’s first DVD

Studio B Films had the good fortune to co-produce (with Peachpit Press) Marty Neumeier’s first DVD entitled, Innovation Workshop: Brand Strategy +Design Thinking =Transformation.  Marty has published three successful books and frequently gives workshops on branding, innovation in the workplace and design.  In condensing the content of three books into one 47-minute DVD, there were many factors to consider – most importantly, how to translate written content to video. In Innovation Workshop, Marty demonstrates how to make your company more innovative in order to thrive in the new economy. Using memorable principles and simple exercises, he leads the viewer on…

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25 Jun LeapFrog Launches YouTube-Style Campaign

There is an explosion of video on the web. The line between broadcast and online video is blurring as bandwidth rates increase and people increasingly turn to the web for news, social networking and entertainment. Not only is the amount of video on the web expanding daily, the quality is too. And as audiences spend more time (and money) online, the web is swiftly becoming the prime space for media advertising.   Michael Chanover, the Creative Director for Web/Online for the educational toy maker LeapFrog approached Studio B to create a series of innovative online videos showcasing their new product line for their website….

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