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05 Dec The Seven Elements of a Successful Comedy Video

Making people laugh is not always easy. Just ask any stand-up comedian who has bombed in front of an audience. The danger that lurks for your marketing team is that the effort will come off as cheesy or campy, and that probably scares you. And to be honest, it should. But there are ways to reach your audience and gain their attention and admiration through humor. After all, there is nothing cooler than funny. The following seven elements have proven to be successful in ensuring some laughs and diminishing—even banishing—every marketer’s deeply ingrained fear of ‘cheese.’ Know Your Audience This…

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27 Nov Happy Thanksgiving From Studio B

Happy Thanksgiving from Studio B. We can hardly believe how quickly this year has gone. We’ve so much to be thankful for. 2013 has been very blessed as we’ve welcomed new faces to the Studio B family, expanded our studio space, and had the opportunity to work with great clients- both new and existing. In honor of the holiday, we are reminded to stop, reflect, and appreciate. We invite you to write out all the things you love, things you are grateful for, and watch to see how your entire day turns bright and shines to all around you. We…

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22 Nov Seven Things to Consider When Hiring a Video Production Company

There are several important questions to ask when hiring a video production company. We recommend that you get two or three estimates before selecting a video production company. Below are some of the important questions to help guide you through the process. 1) Does the video production company understand your goals and objectives for your video? Your number one priority should be making sure that the video production company fully understand the goals and objectives of your video and its intended audience. We encourage our clients to provide an outline when approaching us to produce a new video. This outline…

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20 Nov Studio B Top 5 Favorite Apps When Making a Video

Two days before a shoot @ the Adobe headquarters in San Jose, I was asked to be Jane’s assistant director – which in production speak – was to make sure the crew pulled off all the shots we’ve spent weeks dreaming about – on time. Two years ago I would have panicked. But in today’s digital candyland of solutions-for-everything, I knew there was an app I could rely on: Shotlister. Four hours later, I had uploaded Jane’s shot list, assigned times to every scene, and exported our shoot schedule. When you’re making videos with us @ Studio B, you will…

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25 Jan Yoga, Dance, and Fitness-Fueled New Year’s Resolutions

After the success of our first collaboration with The Dailey Method it was an honor to produce Jill Dailey’s second DVD, “Dailey Now.”  They  released their DVD just in time for the holiday season and the timing couldn’t have been better! With the start of the New Year, everyone is excited to start fresh with those fitness-fueled New Year’s Resolutions. The Dailey Method mixes yoga, dance and pilates to sculpt and tone the body. We certainly got our workout, both in production and the editing room. The full day shoot included three cameras, two dollies,  a jib, a truck full of…

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20 Aug Hammer Time at Studio B!

A few months ago Outside Lands Music festival approached us in search of a funny and engaging ‘announce video’. It is apparently common practice for music festivals to find an entertaining way to put all of the band names into a video and use it as a tool to announce their line-up. We got pretty excited for several reasons: We all love the Outside Lands Festival They said there was a good chance that MC Hammer would work on the video with us. It’s fun to try to be funny So we got right to work and pitched a few…

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25 Jul Sephora Pro Brushes

In June, we were given the opportunity to work with Sephora University to create an internal training video. The goal for this video was to get Sephora employees excited about their new, in-house line of Pro Brushes, and we were excited too!  We really wanted to represent the brushes with elegance, and we think the end result was just that: The video was shot in Downtown San Francisco at the Sephora Test Store. We were lucky to be able to work with one of Sephora’s top of the line Pro Artists, Eric, and Sephora’s lovely Collection Trainer, Marisa, who hosts…

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27 Jun Customer Story: Michele hearts Adobe Photoshop Elements

Earlier this year we were kindly welcomed into the home of Michele McGraw and her family;  they live in a suburb outside of Washington, D.C. Michele is a Mom, Blogger, and entrepreneur who uses Adobe Photoshop Elements to manage and edit the family photo library.  They were so gracious to let us shoot them from sun up to sun down (and beyond!) as we captured the chaos, laughter and straight up logistics of life with four kids, a dog, cat and busy Mom and Dad. For this customer story, we used an ‘audio’ only interview approach, so instead of capturing…

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14 Feb Adobe Youth Voices Aspire Awards Video

After finally getting the music rights settled from The XX, the Adobe Youth Voices video that we spent many days concepting and animating is live!. You can watch it here or see it on the homepage of their site (http://youthvoices.adobe.com/f). This piece quickly turned into a labor of love for us because Adobe was offering us so much freedom and creativity in the approach and it was an opportunity to support a foundation with a mission to empower youth and promote social change. Can’t argue with that. From the website: The Adobe Youth Voices Aspire Awards celebrates the extraordinary work…

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19 Jan Time to Get Down to Business

Small business owners, meet Michael Bush — serial entrepreneur and start-up expert.  He’s on a mission to help small businesses everywhere succeed. His vision: a brand new web-start-up that will teach entrepreneurs everything they need to know to successfully run a small business, complete with finance tools, a support network and a series of video lessons filled with an MBA worth of tips and tricks for the small business owner. We recently teamed up with Michael to turn the video portion of his vision into a reality. With Michael’s business-know-how and our video-know-know, the result (in our humble opinion) was…

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