Production

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06 Mar The Elements of Viral Video Marketing

Viral videos are a holy grail of marketing strategies. They get passed along by the public independently of your efforts, and spread your marketing message far and wide. And it’s common sense that a consumer will pay more attention to a video shared to them by a friend, than one shared by a faceless company they don’t have any personal connection to. But how do you create a viral video? How can you be sure that what you produce is going to turn into increased brand awareness? To know more, you’ll have to know more about viral video marketing practices….

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17 Feb GoPro – Great Things Come in Small Packages

When considering what equipment to use to create the highest quality content, we often think bigger is better. However, this is becoming a common misconception, as highlighted by our Rentals Manager and Crew Services Coordinator Dan Williams in the Rentals Blog last month. Here in the production department, we’re less focused on the equipment, but we do think it’s key to be up to date on the latest developments. Check out an excerpt from Dan’s post below —  If there’s one thing to gather from the video products announced at the Consumer Electronics Show last week, it’s that “4k” is…

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10 Feb Our Favorite Places to Film in the San Francisco Bay Area: Part 2

HBO’s new show, Looking, features the San Francisco Bay Area as a major supporting character, highlighting Oakland, the City, and even the USS Hornet. Unlike most shows set in the Bay Area, Looking is actually shot on location, (see Berkeley-based, Parenthood, shot in Southern California). The show does a great job at capturing over 40 locations in the Bay, showcasing some of the grittier areas and straying away from the typical postcard portrayal of the area, according to the East Bay Times. Here at Studio B Films, we have been shooting in the Bay Area for over 20 years, and continue to…

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05 Feb Studio B’s Five Favorite Super Bowl XLVIII Commercials

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s  going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…

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29 Jan Accellion Launches Kiteworks with a New Mobile App Demo Video Series

We’ve been lucky to work on two previous projects with Accellion to help launch their products over the past three years. Located in  Palo Alto, they’ve now asked us to produce a series of videos for a beautifully designed consumer-facing file sharing product. We just completed the product overview video below, with four more to go. We are wishing them much success with the new launch! Here’s the first in the series:

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24 Jan How much does it cost to produce a video?

This is a question we get all of the time here at Studio B Films, and it’s a good question for sure, but the answer depends on a whole lot of variables. We first set out to discover the scope of the work. Below we’ve compiled a list of questions that will not only allow us pull together an estimate, but will also help us understand your business, how your value proposition differs from your competitors, and aid us in developing a creative treatment. What are the goals and objectives of the video? Defining the goals and objectives of the…

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22 Jan Stories from the Set – The Making of a Mobile App Video

We kicked off the new year in our new space, filming a product demo video series for a mobile file sharing company. Despite how it looks, our hand model isn’t sleeping on the job.  With meticulously choreographed hand movements, it was vital that our actor’s hands remained in the same place between shots. In an effort to ensure the utmost comfort for our subject, we rigged a pillow stand so he could rest his head. While we may not have anticipated his discomfort, we quickly (and creatively) responded to it. Here at Studio B, we want everyone on the set…

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17 Jan Seven lessons that we learned in 2013 that will make us a better video production company in 2014

By David Collier (Founder / DP / Director), Jane Selle Morgan (Producer / Director) and Aaron Barry (Creative Director) We took a poll among the creatives at Studio B Films.  We asked, “Thinking back on lessons learned from 2013, what are some things you might do differently, better, or more of in 2014? How have you improved as a filmmaker and storyteller because of lessons learned?” This blog is a synthesis of peoples answers. 1) Good Casting makes all of the difference. Of course this is something we already knew, but this year we had a couple of production where…

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14 Jan The Possibilities of Portrait Lighting – Guest Bloggers The Perez Brothers

Studio B works with lots of different gaffers to create various looks and moods. This post is the first in a series of blog collaborations where guest writers discuss various topics relevant to the video production industry. Lighting is one of the essential elements in creating a mood and helping tell the story. Cinematography is infinite in its possibilities… much more so than music or language. – Conrad Hall The above quote by Hall (cinematographer of Butch Cassidy and the Sundance Kid, American Beauty, etc.) helps to illustrate the collaborative decisions a cinematographer and gaffer must make when it comes…

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