Marketing

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06 Feb Videos in Email Newsletter Campaigns

Are you asking yourself, “Should I use videos in my email newsletters?” The answer is yes. Your logical next question might be “How do I embed videos in my email newsletters?” That question is a little harder to answer. Let’s get into the details. Why Should My Email Newsletters Include Video? Video is one of the best ways to connect with a customer. More and more marketers are beginning to realize just how powerful video campaigns can be. Studies have been done which show a steady increase over the last few years of video inclusion in emails. The exact numbers…

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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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29 Jan Accellion Launches Kiteworks with a New Mobile App Demo Video Series

We’ve been lucky to work on two previous projects with Accellion to help launch their products over the past three years. Located in  Palo Alto, they’ve now asked us to produce a series of videos for a beautifully designed consumer-facing file sharing product. We just completed the product overview video below, with four more to go. We are wishing them much success with the new launch! Here’s the first in the series:

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24 Jan How much does it cost to produce a video?

This is a question we get all of the time here at Studio B Films, and it’s a good question for sure, but the answer depends on a whole lot of variables. We first set out to discover the scope of the work. Below we’ve compiled a list of questions that will not only allow us pull together an estimate, but will also help us understand your business, how your value proposition differs from your competitors, and aid us in developing a creative treatment. What are the goals and objectives of the video? Defining the goals and objectives of the…

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13 Jan Five Approaches to Creating Product Videos that Boost Online Sales

By Studio B Films Founder David Collier How do you increase your online product sales? Should your eCommerce strategy include videos? The answer is yes. Almost everyone selling goods are now selling them online, and a lot of manufacturers and retailers have figured out that product videos are a great way to show off what makes their products unique, beautiful, or particularly useful. And because Google loves video, product videos help to drive traffic to their web sites because they greatly help with SEO. There is a huge range of styles and approaches to producing these video. This blog discuss…

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06 Jan Creating Effective Content for Your Business with Video

If you are looking for that extra boost for your business, consider the benefits of incorporating video. In this ever-increasing media-centered world, quality content with video is a staple in any industry. The numbers speak for themselves: Brands using internet videos see gains in incremental buying rates, while also boosting the amount of time spent on a site by 200%. Videos are clicked-through and shared more often, and a video on the landing page can increase conversions up to 80%. Here a Studio B Films, we specialize in creating content for internet platforms, and can help your business optimize its…

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09 Dec Should You Use YouTube for Marketing?

Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business. If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your…

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