Blog

30 Jun Huffington Post Features “Everybody Pees”

Well, it has only been a week since we last spoke about, “Everybody Pees,” here on the Studio B blog. Already the video has climbed to 381,000 views and still going strong! Our dancing kidneys have gained national attention as the video was featured in a health article for The Huffington Post. The National Kidney Foundation is really gaining speed with its new campaign as the organization hopes to increase awareness and education of kidney health. The article explains how so many Americans simply don’t understand their kidneys and the easy, regular tests that can help spot problems early on….

26 Jun Studio B Films and Shutterfly Celebrate Same-Sex Marriage

Marketing, Guest Blog | Lauren

Today, the Supreme Court ruled that the constitution guarantees the right to same-sex marriage. In anticipation of this decision, Studio B Films partnered with Shutterfly to create a video celebrating this long-awaited legislation. Our friend and composer, Malcolm Payne, wrote a love song to accompany the video, featuring singer Britney O’Hearn. We invited couples of all ages, races, sexual orientations and personalities to take part in the project and share their support for love equality. Parents were also welcome to bring their kids along, which brought even more energy to the shoot as one pair of brothers grabbed the prop pool…

22 Jun Why Animated Characters Might Be the Best Storytellers

Motion Graphics, Production, Animation, Comedy | Lauren

Sure cartoons may be primarily for kids, but don’t underestimate their informative strengths and appeal to more mature audiences. Studio B Films recently completed its first, full animated characters project with the National Kidney Foundation and Publicis Medicus. It features adorable, comical kidney cartoons explaining the importance of monitoring your kidney health via unashamed urination tests. The “Everybody Pees” video (posted above) has already acquired 260,000 views and counting. Granted much of this popularity is due to the national outreach of the foundation, but much of the video’s success can be attributed to its delightful animated subjects. Here are five…

15 May Studio B Films Shoots Hoops With the Warriors

Production | Lauren

The Golden State Warriors were pretty busy this 2014-2015 season, winning the most games in franchise history and taking their success to the final rounds of the NBA Playoffs. Despite their jam-packed schedules, shooting guard Klay Thompson and small forward Harrison Barnes were able to film with Studio B Films and Adobe to promote Adobe’s new Document Cloud. It was a nervous start to the shoot as the production team, and Warriors fans everywhere, were worried about the status of Thompson’s ankle. The night before the shoot, March 16, Thompson tweaked his ankle playing the LA Lakers. Although he finished…

Cliff Traiman shoots drone cameras with Studio B.

03 Apr Cliff and the Drones

Production, Guest Blog | admin

Cliff and the Drones — sounds like a killer rock band. Well, we think Cliff is a rocker. Studio B Films recently had the pleasure of working with cinematographer, Cliff Traiman, who knows a little something about flying cameras. With the current drone craze, we thought we’d ask Cliff about the allure of working with copter cameras. How did you get into drone camera work? I was frustrated by having to work with other operators. I really wanted to be able to put the lens where I wanted to and control the timing of the shot. Working beside the guy flying…

19 Mar Studio B Films Welcomes Creative Director Bill Groshelle

Production, Business | admin

Studio B Films is a lucky bunch – we’ve got Bill! Bill Groshelle joins us as Creative Director, and brings his deep experience in film and video. His expertise spans the media gamut, but he’s particularly adept at leading complex projects — he pioneered the “blendo” technique, an approach combining live action, graphics, and animation into a seamless image. Groshelle started out as a director for Colossal Pictures in San Francisco and since then, his work has ranged from commercials for Young & Rubicam, Chiat/Day, and McCann-Erickson to special effects on features such as Top Gun. He also designed and directed many of the original MTV…