Blog

27 Apr Magic Instruments & Studio B Films Harmonize for Crowdfunding Video

Music, Production | Lauren

Magic Instruments, a music technology start-up recognized by accelerators Y Combinator and Highway1, needed a crowdfunding video that would display the awe, excitement and fun that comes from engaging and learning to play their new instrument, MI Guitar. Rather than strings going up the fretboard, like a traditional guitar, it has buttons so you can play chords with a single touch. With the companion mobile app, you can play a song like a rock star instantly. The Magic Instruments and Studio B Films collaboration was a hit from our first meeting. Brian, Andrew, and Marc at Magic Instruments conveyed that the most…

22 Apr Calysta and Studio B Films Join Forces for Sustainability

Animation, Motion Graphics, Production | Lauren

Studio B Films joined forces earlier in the year with Calysta, a company that creates innovative industrial products from sustainable sources. Calysta asked Studio B to help educate potential clients to their game-changing product, FeedKind, in an accessible and friendly way. Studio B happily picked up their request and took off. Animation Supervisor, Tim Kwong, streamlined a bulk of great ideas to the stunning visuals you see in the final cut.

30 Jun Huffington Post Features “Everybody Pees”

Marketing, Animation | Lauren

Well, it has only been a week since we last spoke about, “Everybody Pees,” here on the Studio B blog. Already the video has climbed to 381,000 views and still going strong! Our dancing kidneys have gained national attention as the video was featured in a health article for The Huffington Post. The National Kidney Foundation is really gaining speed with its new campaign as the organization hopes to increase awareness and education of kidney health. The article explains how so many Americans simply don’t understand their kidneys and the easy, regular tests that can help spot problems early on….

26 Jun Studio B Films and Shutterfly Celebrate Same-Sex Marriage

Marketing, Guest Blog | Lauren

Today, the Supreme Court ruled that the constitution guarantees the right to same-sex marriage. In anticipation of this decision, Studio B Films partnered with Shutterfly to create a video celebrating this long-awaited legislation. Our friend and composer, Malcolm Payne, wrote a love song to accompany the video, featuring singer Britney O’Hearn. We invited couples of all ages, races, sexual orientations and personalities to take part in the project and share their support for love equality. Parents were also welcome to bring their kids along, which brought even more energy to the shoot as one pair of brothers grabbed the prop pool…

22 Jun Why Animated Characters Might Be the Best Storytellers

Animation, Motion Graphics, Production, Comedy | Lauren

Sure cartoons may be primarily for kids, but don’t underestimate their informative strengths and appeal to more mature audiences. Studio B Films recently completed its first, full animated characters project with the National Kidney Foundation and Publicis Medicus. It features adorable, comical kidney cartoons explaining the importance of monitoring your kidney health via unashamed urination tests. The “Everybody Pees” video (posted above) has already acquired 260,000 views and counting. Granted much of this popularity is due to the national outreach of the foundation, but much of the video’s success can be attributed to its delightful animated subjects. Here are five…

15 May Studio B Films Shoots Hoops With the Warriors

Production | Lauren

The Golden State Warriors were pretty busy this 2014-2015 season, winning the most games in franchise history and taking their success to the final rounds of the NBA Playoffs. Despite their jam-packed schedules, shooting guard Klay Thompson and small forward Harrison Barnes were able to film with Studio B Films and Adobe to promote Adobe’s new Document Cloud. It was a nervous start to the shoot as the production team, and Warriors fans everywhere, were worried about the status of Thompson’s ankle. The night before the shoot, March 16, Thompson tweaked his ankle playing the LA Lakers. Although he finished…