Blog

17 Oct How to Get 70,000 Video Views in a Week: Informatica & Studio B Films Produce Video Social Media Buzz at DreamForce

Production, Comedy | Lauren

Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce. With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series, “Bad Lip Reading.” Sure, we took some liberties but, hey, the results were worth it…over 70,000 views during the week of the event! Watch the video here!

23 Aug Teaching Middle School Students Concepts in Science

Art, Production, Uncategorized | Lauren

What could be more fun than creating a dramatic short film series for middle school kids? Based on our longstanding relationship with the University of California, Berkeley, the school’s Lawrence Hall of Science along with a team from Amplify asked Studio B to produce a series of educational video dramas for a groundbreaking new curriculum to be distributed nation-wide. Created for middle schoolers, the program is aimed at promoting and encouraging diversity in science fields starting at a young age. Furthermore, the course is an interactive experience that learns and reports on how individual students are absorbing information by integrating…

16 Aug Helping Facebook Engage and Recruit the Best and the Brightest

Uncategorized, Art, Production | Lauren

Two years ago, Facebook’s sourcing operations and engineering team came to Studio B Films and asked us to make a recruiting video to bring them the top engineering talent in the world, and that’s what we did. Like all of our videos, the first phase was discovery — we needed to learn to speak their language. In pre-interviews, Facebook’s engineers told us their stories. We got a taste of a company culture that fosters growth and the opportunity to be a part of history. We discovered the ins and outs of their brand and saw clearly why a career at…

02 Aug Studio B helps Munchery Sell the Magic behind the 15-minute Meal

Production, Marketing | Lauren

Last fall, owner of Studio B Films and self-proclaimed tasty food connoisseur, David Collier, tried Munchery for the first time with his teenaged sons. He was so impressed with the company’s fine service and delectable meals that he thought, “We need to make a web commercial for these guys.” Truth be told we are all foodies here at Studio B Films, so producing this online spot was an exciting and natural task for us. After much correspondence, Munchery agreed to a meeting. David chose to co-direct the piece with director, Ross Thomas. Together they pitched a video that would showcase…

03 May Adobe & Studio B Make Lemonade with “Life Gives You Lemons”

Production, Marketing | Lauren

Adobe was looking to create a 60-second marketing video for Adobe Sign and Adobe Document Cloud. They wanted to collaborate on a clever video that showcased how their products could help any business run more smoothly. Studio B Films pitched Adobe a handful of imaginative ideas. The Adobe team picked one with a group of children running their own business, a lemonade company. The kids are feeling the pressure of trying to expand and grow their company with an outdated business model. From a production standpoint, the exciting part of the project was taking an empty garage and transforming it…

03 May Gap Inc. Wins Catalyst Award for Commitment to Equality

Production | Lauren

When Gap Inc. won the prestigious Catalyst Award for its commitment to equality, they summoned Studio B Films to help tell the story of their strong corporate culture. The request for a high-quality video to showcase their leading brand at the 2016 awards ceremony was met with enthusiasm. A tight delivery turnaround and an additional requirement from Catalyst to show hard data in graphics form, increased the need for efficiency and perfection. We used our design and animation expertise to help structure their data in a visually compelling and well designed form. Scheduling interviews for Senior Executives, along with CEO,…