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06 Feb Videos in Email Newsletter Campaigns

Are you asking yourself, “Should I use videos in my email newsletters?” The answer is yes. Your logical next question might be “How do I embed videos in my email newsletters?” That question is a little harder to answer. Let’s get into the details. Why Should My Email Newsletters Include Video? Video is one of the best ways to connect with a customer. More and more marketers are beginning to realize just how powerful video campaigns can be. Studies have been done which show a steady increase over the last few years of video inclusion in emails. The exact numbers…

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05 Feb Studio B’s Five Favorite Super Bowl XLVIII Commercials

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s  going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…

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04 Feb The Value of Shooting and Webcasting your Company’s Quarterly Meetings

Every quarter Studio B Films shoots, edits and web casts Adobe’s quarterly meetings for internal employees. Is this additional expense for a company justified?  The answer is yes, because ultimately is good for their bottom line. This blog explains why. Only so many people can physically be in attendance at the actual meeting so an internal web cast is a great way to get it out to many more employees. In the case of Adobe Inc. which currently has over ten thousand employees worldwide, there is a great benefit for all of the employees to hear about the company’s goals…

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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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30 Jan Our Favorite Places to Film in the San Francisco Bay Area: Part 1

The San Francisco Bay Area is know as being one the the most romantic places to shoot in the world. The city is home to over a dozen very picturesque neighborhoods, each offering a unique backdrop. As a video production company located in the San Francisco Bay Area, we are privileged to have the opportunity to film here all the time. We’ve selected some of our favorite places to shoot in Northern California, and narrowed it down to a handful, highlighted in this 3-part series. The locations that made our SF list are here either because they are iconic SF, or they…

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