Why Video Should Be An Essential Component of Your Content Marketing Strategy Video has long been an effective and powerful component of marketing strategies. But as technology continues to advance and people watch video from their computers, tablets and smartphones, it has emerged as one...
1. Develop a Creative Brief Before You BeginNo one understands your product better than you. It’s important that you can clearly explain your customers’ pain points (and how you solve them) to your production agency so they can convey it in the video. Your creative...
The advent of TED Talks has spawned a whole new category of video called “thought leadership videos.” In our opinion, the best thought-leadership videos are truly informative, elevate your audience’s thinking about the topic, and incorporates good storytelling. And of course, the natural outcome of...
Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that...
As Studio B continues expanding, we are excited to welcome Creative Director, Chris Kelly, to the team. Chris joins Studio B Films after eight years on the Apple creative team.With over 15 years of experience in film, video, and motion graphics, he has dedicated his...
About a year ago, Studio B and Grammarly teamed up to create, "First Day, Second Guess." It followed our timid protagonist, Lily, as she navigates her first day of work. It's a hectic place space and once the servers go down, it's on Lily to...
Steve Martin once said, “talking about music is like dancing about architecture” - this is something video production folks understand very well. Your music choices have a huge impact in how your content is perceived, but sometimes choosing the right track is not as easy...
What’s better than a baby shower? A triple baby shower!Our post-production supervisor, producer, and editor are all expecting within the same month so we had to throw a party to celebrate. The amazing Giselle put together a bunch of fun games for us to play--pin...
Given his past, it was a big risk for Studio B Films to take on a guy like Ron Swanson, but David Collier, Owner and Director of Studio B, was willing to take a chance.Known as one of the most creative minds in the industry,...
When GetSafe asked us to come up with a video to help differentiate them from their competition, we developed three original treatments and were thrilled that they decided to go with a comedic approach. The “do-it-yourself” home security product market is now a very competitive...
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