Author: studiob

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06 Feb Videos in Email Newsletter Campaigns

Are you asking yourself, “Should I use videos in my email newsletters?” The answer is yes. Your logical next question might be “How do I embed videos in my email newsletters?” That question is a little harder to answer. Let’s get into the details. Why Should My Email Newsletters Include Video? Video is one of the best ways to connect with a customer. More and more marketers are beginning to realize just how powerful video campaigns can be. Studies have been done which show a steady increase over the last few years of video inclusion in emails. The exact numbers…

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25 Jan Yoga, Dance, and Fitness-Fueled New Year’s Resolutions

After the success of our first collaboration with The Dailey Method it was an honor to produce Jill Dailey’s second DVD, “Dailey Now.”  They  released their DVD just in time for the holiday season and the timing couldn’t have been better! With the start of the New Year, everyone is excited to start fresh with those fitness-fueled New Year’s Resolutions. The Dailey Method mixes yoga, dance and pilates to sculpt and tone the body. We certainly got our workout, both in production and the editing room. The full day shoot included three cameras, two dollies,  a jib, a truck full of…

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07 Jan The Boston Globe: Stories You Take With You

The Boston Globe has been the daily newspaper of Boston, Mass. for 139 years. But with the rise of smartphones, tablets, and other easy to pocket electronic devices, the print publication — like many others around the country — had started to see its readership numbers decline. In collaboration with Filament Group and Upstatement, two Boston-based design firms, The Boston Globe set out to change things. Last year they became one of the first large companies to launch a web-print version of their publication optimized for viewing on a whole range of devices from iPhone to Nook. Now, The Boston Globe’s…

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