A playful animated explainer video
Helping Facebook Employees Adjust to the New Remote Work Paradigm With thousands of Facebook employees now working remotely Facebook wanted to produce an explainer video that would help them navigate this new challenge. The overarching goal of the video was to begin a conversation with employees about the joys and challenges of working remotely. The […]
Our Favorite Places to Film in the San Francisco Bay Area
The San Francisco Bay Area is know as being one the the most romantic places to shoot in the world. The city is home to over a dozen very picturesque neighborhoods, each offering a unique backdrop. As a video production company located in the San Francisco Bay Area, we are privileged to have the opportunity to film here […]
The evolution of video production companies and where it’s heading
Video production companies have seen a huge evolution over the last 20 years. When Studio B Films first established itself as a video production company in the San Francisco Bay Area, there were a lot fewer creative agencies, and almost all the work we did was obtained through large agencies subcontracting their video production work […]
How to Define the Scope of Work When Hiring a Video Production Company
So, you have decided to integrate video into your company’s marketing mix. Great! Now what? The process of defining the scope of work involves first selecting the right approach, second writing a creative brief, and third, working out a production schedule in collaboration with your video production company/creative partner. We believe the following steps will […]
Video Marketing Trends in 2021
Like every other aspect of our lives, COVID-19 transformed video production marketing in 2020, and we believe these changes will continue in 2021 even once COVID is no longer a factor. As a video production company that provides creative services, perhaps we are biased, but we also believe that the need for video marketing and […]
Why Video is the Best Way to Tell Your Brand Story
The growing influence of social media over the last decade has led many companies to embrace video marketing as an integral ingredient in publicizing the products and services they offer. But not as many have taken advantage of the medium’s power in telling their brand story. Branding videos offer a valuable resource that can help […]
Why video marketing is an ideal fit for SaaS Companies
Video marketing offers the perfect medium for promoting the technology, capabilities, and efficiencies software-as-a-service (SaaS) companies can deliver. Whether you want to demonstrate your app’s functionality or show the power of your cloud-based platform, professional marketing video production can harness motion, audio, and graphics to help visualize and explain your company’s complex value propositions. Nearly […]
Supercharge Your Marketing with Testimonial Videos
We have all heard that satisfied customers whisper about their experiences to a few friends while unhappy customers shout their dissatisfaction from the mountaintops. What if you could flip those proportions so your target audience could learn how your services have helped businesses just like theirs? Testimonial videos do just that and more. Customer story […]
The Studio B team kicked off the year with StartUp Health
Since 2011, the StartUp Health Festival has gathered thousands of CEOs, investors, world leaders, and entrepreneurs to focus on solving the world’s biggest health challenges. Think of StartUp Health as a VC fund that nurtures entrepreneurs so that they can scale and ultimately achieve their health moonshots. The Studio B team filmed the event in […]
How to write a creative brief for a video project
Every successful video marketing project starts with a creative brief. And every tip we’ve provided in this article is essentially a form of preparation you’ll want to complete before you begin shooting. Making sure that you have a clear path forward from the very beginning is vital for success. The more preparation and thought that […]
