Author: Lauren

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18 Oct Studio B Films and iTutorGroup Wow the Crowd at TechCrunch Disrupt 2016

TechCrunch Disrupt 2016 made a big splash in the San Francisco Bay Area tech scene this September, with Studio B Film’s video being featured center stage. Not your typical trade show, the event boasts being “the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators.” Speakers at the event included Salesforce CEO Marc Benioff, venture capitalist Marc Andreessen, and Golden State Warriors’ Stephen Curry. Making a lasting impression among such prominent figures and exciting new technology can be a daunting challenge, which is why iTutorGroup turned to…

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17 Oct How to Get 70,000 Video Views in a Week: Informatica & Studio B Films Produce Video Social Media Buzz at DreamForce

Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce. With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series, “Bad Lip Reading.” Sure, we took some liberties but, hey, the results were worth it…over 70,000 views during the week of the event! Watch the video here!  

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23 Aug Teaching Middle School Students Concepts in Science

What could be more fun than creating a dramatic short film series for middle school kids? Based on our longstanding relationship with the University of California, Berkeley, the school’s Lawrence Hall of Science along with a team from Amplify asked Studio B to produce a series of educational video dramas for a groundbreaking new curriculum to be distributed nation-wide. Created for middle schoolers, the program is aimed at promoting and encouraging diversity in science fields starting at a young age. Furthermore, the course is an interactive experience that learns and reports on how individual students are absorbing information by integrating…

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16 Aug Helping Facebook Engage and Recruit the Best and the Brightest

Two years ago, Facebook’s sourcing operations and engineering team came to Studio B Films and asked us to make a recruiting video to bring them the top engineering talent in the world, and that’s what we did. Like all of our videos, the first phase was discovery — we needed to learn to speak their language. In pre-interviews, Facebook’s engineers told us their stories. We got a taste of a company culture that fosters growth and the opportunity to be a part of history. We discovered the ins and outs of their brand and saw clearly why a career at…

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02 Aug Studio B helps Munchery Sell the Magic behind the 15-minute Meal

Last fall, owner of Studio B Films and self-proclaimed tasty food connoisseur, David Collier, tried Munchery for the first time with his teenaged sons. He was so impressed with the company’s fine service and delectable meals that he thought, “We need to make a web commercial for these guys.” Truth be told we are all foodies here at Studio B Films, so producing this online spot was an exciting and natural task for us.  After much correspondence, Munchery agreed to a meeting. David chose to co-direct the piece with director, Ross Thomas. Together they pitched a video that would showcase…

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03 May Adobe & Studio B Make Lemonade with “Life Gives You Lemons”

Adobe was looking to create a 60-second marketing video for Adobe Sign and Adobe Document Cloud. They wanted to collaborate on a clever video that showcased how their products could help any business run more smoothly. Studio B Films pitched Adobe a handful of  imaginative ideas. The Adobe team picked one with a group of children running their own business, a lemonade company. The kids are feeling the pressure of trying to expand and grow their company with an outdated business model. From a production standpoint, the exciting part of the project was taking an empty garage and transforming it…

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03 May Gap Inc. Wins Catalyst Award for Commitment to Equality

When Gap Inc. won the prestigious Catalyst Award for its commitment to equality, they summoned Studio B Films to help tell the story of their strong corporate culture. The request for a high-quality video to showcase their leading brand at the 2016 awards ceremony was met with enthusiasm. A tight delivery turnaround and an additional requirement from Catalyst to show hard data in graphics form, increased the need for efficiency and perfection. We used our design and animation expertise to help structure their data in a visually compelling and well designed form. Scheduling interviews for Senior Executives, along with CEO,…

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27 Apr Magic Instruments & Studio B Films Harmonize for Crowdfunding Video

Magic Instruments, a music technology start-up recognized by accelerators Y Combinator and Highway1, needed a crowdfunding video that would display the awe, excitement and fun that comes from engaging and learning to play their new instrument, MI Guitar. Rather than strings going up the fretboard, like a traditional guitar, it has buttons so you can play chords with a single touch. With the companion mobile app, you can play a song like a rock star instantly. The Magic Instruments and Studio B Films collaboration was a hit from our first meeting. Brian, Andrew, and Marc at Magic Instruments conveyed that the most…

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22 Apr Calysta and Studio B Films Join Forces for Sustainability

Studio B Films joined forces earlier in the year with Calysta, a company that creates innovative industrial products from sustainable sources. Calysta asked Studio B to help educate potential clients to their game-changing product, FeedKind, in an accessible and friendly way. Studio B happily picked up their request and took off. Animation Supervisor, Tim Kwong, streamlined a bulk of great ideas to the stunning visuals you see in the final cut.

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30 Jun Huffington Post Features “Everybody Pees”

Well, it has only been a week since we last spoke about, “Everybody Pees,” here on the Studio B blog. Already the video has climbed to 381,000 views and still going strong! Our dancing kidneys have gained national attention as the video was featured in a health article for The Huffington Post. The National Kidney Foundation is really gaining speed with its new campaign as the organization hopes to increase awareness and education of kidney health. The article explains how so many Americans simply don’t understand their kidneys and the easy, regular tests that can help spot problems early on….

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