Author: Lauren

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09 Apr 8 Reasons Video Should Be An Essential Component of Your Content Marketing Strategy

Why Video Should Be An Essential Component of Your Content Marketing Strategy Video has long been an effective and powerful component of marketing strategies. But as technology continues to advance and people watch video from their computers, tablets and smartphones, it has emerged as one of the most important tools you can have in your marketing arsenal. In fact, according to Forbes, in the U.S. alone, digital video marketing is a $135 billion industry! Video marketing provides an opportunity to engage potential customers in a matter of seconds, across all of your platforms, including social media, website, blogs, and email…

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20 Mar 5 Tips to Produce a Successful Explainer Video

  1. Develop a Creative Brief Before You Begin No one understands your product better than you. It’s important that you can clearly explain your customers’ pain points (and how you solve them) to your production agency so they can convey it in the video. Your creative brief will explain this to your agency by answering these three questions: Who is your audience? Every audience is different, so answering this will help your production agency define the video style that’ll resonate most strongly with yours. knowing your audience will help you determine the tone and how best to speak to…

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31 Oct Chris Kelly Joins Studio B Films

As Studio B continues expanding, we are excited to welcome Creative Director, Chris Kelly, to the team. Chris joins Studio B Films after eight years on the Apple creative team. With over 15 years of experience in film, video, and motion graphics, he has dedicated his career to understanding how to best communicate a brand’s message through storytelling. Curious about the man behind the ideas? Here’s our short interview with the creative mastermind! Q: What inspired you to dive into the world of filmmaking and design? As a kid, I was always creating art in some form or another. From…

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17 Oct Back to the 70’s with Studio B Films and Caseology – Creating a Social Media Sizzle Video in Two Weeks.

Studio B and Caseology took advantage of the Bay Area heat wave and threw the grooviest pool party in town! Here is how we brought back the 70’s, Studio B style. Typically, our projects have a six to eight week turnaround. For us, this includes a concept and script preparation phase, during which we take a week to come up with concepts and, once we land on an approach, we take another couple of weeks to refine the script. Once that phase is completed, we usually take another week or two for casting, location scouting, hiring crew, and working with…

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28 Sep Stock Searches: How to Choose the Right Track

Steve Martin once said, “talking about music is like dancing about architecture” – this is something video production folks understand very well. Your music choices have a huge impact in how your content is perceived, but sometimes choosing the right track is not as easy as it seems. Luckily, Studio B is here to help!  What to look for: At Studio B, we think the most important part of deciding what to look for is to understand our client and the project. Sometimes, clients will describe their ideal track in the form of a specific genre, time period, or provide…

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19 Sep Ron Swanson Joins Studio B

Given his past, it was a big risk for Studio B Films to take on a guy like Ron Swanson, but David Collier, Owner and Director of Studio B, was willing to take a chance. Known as one of the most creative minds in the industry, Swanson made a name for himself after working as Executive Creative Director for all of the top ad agencies in New York and LA. When asked why he would give up the all of the Hollywood perks to work in Northern California, Swanson explained, “I was ready for a change. I enjoy the vibe…

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30 Jun FREE’s Broadcast Premiere on KQED

The documentary Free, directed by our founder, David Collier and his fiancée, Suzanne LaFetra, will be screened on KQED’s Truly CA. You can watch it on July 28th, at 8pm! FREE is a feature-length documentary following five teens through a year in an Oakland dance program. Their journey in the Destiny Arts Youth Performance Company reveals how collaborative art can be a foundation for personal discovery. Learn more about FREE at http://www.freethedocumentary.com/

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09 Nov In the Kitchen with Ayesha Curry

Studio B Films got the amazing opportunity to work with Glad, Current Marketing, and Ayesha Curry, to create a few fun and mouth-watering videos! While we can’t reveal all of Ayesha’s recipes just yet, we can give a behind the scenes look!                                                                                                                    …

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21 Oct Studio B Films ‘Swipes Right’ With Entelo Stack Mobile

When your work is as simple as swiping on your phone, what’s not to love? That’s what the mobile app, Entelo Stack, allows you to do. Entelo Stack Mobile was created for recruiters to have “the perfect app to find the perfect applicant.” Entelo asked Studio B Films to produce a video for them and we jumped at the opportunity. Our director, Jason Armitage, wanted to make Entelo’s video stand out among any other mobile app video. His vision was to have a quirky HR girl with an equally zany morning routine. With the help of some toy dinosaurs, colorful decor, and a…

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