After finally getting the music rights settled from The XX, the Adobe Youth Voices video that we spent many days concepting and animating is live!. You can watch it here or see it on the homepage of their site (http://youthvoices.adobe.com/f). This piece quickly turned into a labor of love for us because Adobe was offering us so much freedom and creativity in the approach and it was an opportunity to support a foundation with a mission to empower youth and promote social change. Can’t argue with that.
From the website: The Adobe Youth Voices Aspire Awards celebrates the extraordinary work of young media artists from around the world by recognizing top talent in media production. So the goal of the video is to inspire these kids to want to get out there and make something cool and get their work seen (and maybe snag a nice prize, too).
In casting, we met some amazing kids through Destiny Arts (a theater group that David is currently filming for a documentary) and through a girls group that our very own Rachel Spiers leads on the weekends. Through auditions, we found our 3 characters (a musician, a designer, and a photographer / filmmaker). The next challenge was to create a unique graphics style for each of their environments that tells a story about their creative work. While we wanted each character to really be affecting and transforming their environments (rather than just looking around at neat graphics in their world), we also wanted to show some evolution of their work over time. After several rounds of boards and motion tests, we landed on a style for each. Finally, we wanted to wrap the ending back to the branding of the event by transitioning back into a sketch world that we hinted at in the beginning.
We’re really proud of this piece and feel totally grateful to have clients like Adobe to bring us in on such a fun and challenging project. If you know any youth that would like to submit, you can send them here to register: http://youthvoices.adobe.com/awards/submissions/